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Channel: Beyond Networking - Your Business Networking Guide » Marketing for accountants
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Can business networking relationships survive conflicts of interest?

A few months ago I was introduced to a new client by a contact from a corporate entity. Bert had introduced me before and the positive feedback he received ensured he was totally comfortable...

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How do you calculate a powerful return on your networking investment?

A previous post explained why business networking is not a numbers game. This post explodes the myth that networking results are aligned with the number of events you attend, cards or contacts you...

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Networkers deal or no deal dilemma

I was really taken aback by the follow up of a networker I met recently. I was expected to recommend a service without knowing what it did. This post explains what happened, why it’s often offensive...

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Networkers on auto pilot never take off

This post explodes one of the main myths you hear about networking – that you have to have a pitch you can repeat again and again. Much has been written about what to say when meeting someone for the...

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The early bird captures the Bride

I recently got married and enjoyed every minute of the day. You’re probably wondering ‘what has this got to do with networking?’ Well, the reason my wife and I had such a fabulous time is because...

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Networkers get results with old and new

What is the oldest form of marketing? Whether in a business environment where you get asked about your business or have the opportunity to present at a seminar, attending an exhibition, meeting friends...

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We are not connecting… and it’s staying that way!

This post is about how not to commence engagement on LinkedIn, an example of someone making connecting difficult, and how not to turn an online conversation into a real one. Welcome back, or if you’re...

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Charities waste time and money when networking

This article is about charities networking, why it’s important and an example of bad networking. Charities are networking all the time, especially their employees and volunteers, but they just don’t...

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Are you sure that’s what you want?

This article is about business development versus technical development. Most sectors have continuous professional development programmes, especially the professions, to ensure that they keep up to...

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He who saves his staff time…also saves his company money

This blog is about how some sectors have everything they need to determine what skills the firm should invest in. Yet they can’t see the wood for the trees or, sometimes, the trees through the fog....

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